Abercrombie & Fitch Models Go Shirtless for Singapore Store Opening

Women in Singapore can thank a major U.S. retailer for bringing them a crop of shirtless men with six-pack abs.

Abercrombie & Fitch, which is known to hang blow-up photos of its models for decoration purposes, opened a flagship store in the city-state’s biggest shopping district. The clothing chain sent the ripped, international male models to get locals excited for the big day, Reuters reported. The models wore red sweatpants, sandals, and nothing else.

More than 400 people showed up for the opening, according to Channel NewsAsia. Cultural experts note that this advertising ploy was a sign of major cultural changes in the conservative country.

A woman poses with Abercrombie & Fitch models in Singapore’s major shopping district. (Reuters / Claro Cortes)

A woman gets a ride from an Abercrombie & Fitch model. (Reuters / Claro Cortes)

Women pose with Abercrombie & Fitch models in Singapore’s main shopping district. (Reuters / Claro Cortes)

A tourist in Singapore compares muscle with an Abercrombie & Fitch model. (Reuters / Claro Cortes)

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