Yetis To Roam NYC Streets In ‘Expedition Unknown’ Promo

Photo by Brendan McDermid/Reuters

Travel Channel’s buzz-building efforts behind unscripted, four-part series Expedition Unknown: Hunt for the Yeti will culminate in a New York City-based, multisite street campaign. The special edition of Expedition Unknown — sending explorer Josh Gates to Nepal and Bhutan in search of the legendary abominable snowman — will hit the streets of Manhattan in a series-branded coffee truck offering passersby freshly-made iced coffees, tying in the cold drink with the frigid weather theme of the special and the environment that the Yeti is said to live in.

More info: Travel Channel (h/t: multichannel)

Photo by Brendan McDermid/Reuters

Photo by Brendan McDermid/Reuters

Photo by Brendan McDermid/Reuters

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