A Confrontational Campaign in Sweden Grabs Attention by Shaming People for Their Poor Password Choices – Design You Trust

A Confrontational Campaign in Sweden Grabs Attention by Shaming People for Their Poor Password Choices


AdForum

I’m not a fan of using ‘bad’ words just for the sake of using them. But using them to great effect when there’s a justified reason for doing so? A huge fan of that. Love this hilarious campaign out of Sweden on behalf of a cyber-security organisation.

The work confronts people with their own poor password choices, as the examples are drawn from a list of the country’s most commonly used passwords. A humorous campaign produced by creative communication agency Åkestam Holst for cybersecurity firm Scutum Security First (SSF) brings some of the most alarming yet common passwords, according to research from the Swedish Internet Foundation, to billboards around Sweden.

More: Åkestam Holst h/t: campaignasia, designtaxi


AdForum

“SSF Stöldskyddsföreningen, one of our newest clients, is working towards making the Swedish people safer online. For our first campaign together we drew inspiration from a list of the 25 most used passwords in Sweden, and simply asked if they’re really that safe? And oh, this probably only makes sense if you understand Swedish,” the agency writes.


AdForum


AdForum


AdForum

If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

Clever Tombstones By People Whose Sense Of Humor Will Live Forever
Exploring The Dark: Spectacular World By Alexander Joseba
Newly Divorced Man Gets Creative With His Ex-Wife’s Wedding Dress, And The Results Are Hilarious
Happy Cats, Coffee Shops And Carefree Times In TAO’s Cheerful, Detailed And Nostalgic Illustrations
Star Wars Prints Styled As Traditional Japanese Art
The Colorful Conceptual & Pop 3D Artworks by Kota Yamaji
The Real Meaning Of Things We Say
Historical Figures' Letterheads
"Oracular Creatures And Arcane Spaces": Shadowy Animals Infiltrate Desolate Spaces In Illustrations y Jenna Barton
Funny Dark Humor Comics By Artist Jenna Noble
This Russian Facebook Group Is Recreating Famous Paintings While Isolating, And They’re Brilliant
Stripped-Down Pop Culture Tattoos Of Jeremy D
"100 Seconds to Midnight": The Superb Digital Artworks by Jesperish
Book Of Shadows: 2D Shape Cutouts Cast Silhouettes On Pages
"The Womb Beyond The World": Dark Illustrations By Mexican Artist Tavo Santiago
Artist's Series Depicts 'Game Of Thrones' Characters Drawn As Pin-Up
Amazing Street Art By HoodGraff
Street Artist's “Celebrity Takeover” In Hosier Lane, Melbourne
This Instagram Account Documents All The Strange And Funny Things That Kids Say
Illustrator Fernanda Suarez Shows How Disney Princesses Would Look Like If They Lived In 2017
The New Aesthetic of Graphic Design and Typography by Daan Rietbergen
"We Were Once Alive": 100-Year-Old Portraits from Rural Sweden by John Alinder
The Electric State: Simon Stålenhag Comes A New Narrative Artbook About A Girl And Her Robot Traveling West In An Alternate 90s USA
Inspiring Photo Quotes By Alander Wong