The Milk Books Are Improving The Country’s Literacy With Stories Printed On Milk Packaging

Futura DDB Ljubljana and Spar Slovenia launched a new type of book that every household in Slovenia would read – a story printed on the milk packaging, with the intention to remind and encourage the residents to read more. The latest research from OECD discovered that Slovenia scored below average in literacy in comparison to other European countries (according to PIAAC Survey of Adult Skills in Slovenia 2016, OECD), as one out of every four Slovenians had issues with basic literacy. Continue reading »