Russian Design Agency Developed Creative Package With A Funny Blue Cat Walking Between Milk Packs

Russian Design Agency Developed Creative Package With A Funny Blue Cat Walking Between Milk Packs

Milk products remain more than 22% of russian FMCG market but dairy branding has stuck in recent years. Competition is high and it’s hard to stand out on the shelf. Brand Milgrad by Bryansk Dairy Factory is known as the first trade mark which brings happiness. Marketing team came up with the idea to think of how the product can pierce the consumer’s heart. We decided to create something really cute and kind. Continue reading »

The Milk Books Are Improving The Country’s Literacy With Stories Printed On Milk Packaging

The Milk Books Are Improving The Country’s Literacy With Stories Printed On Milk Packaging

Futura DDB Ljubljana and Spar Slovenia launched a new type of book that every household in Slovenia would read – a story printed on the milk packaging, with the intention to remind and encourage the residents to read more. The latest research from OECD discovered that Slovenia scored below average in literacy in comparison to other European countries (according to PIAAC Survey of Adult Skills in Slovenia 2016, OECD), as one out of every four Slovenians had issues with basic literacy. Continue reading »