Open the Oreo, pull the lever, get a Filled Cupcake Oreo before they hit store shelves! Weber Shandwick was the lead activation agency on this, in collaboration with Iontank, 360i, The Martin Agency and Carat. h/t: adweek The brand explains the sorcery this way: “Media and fans that stop by today will get the chance … Continue reading Inside The Oreo Wonder Vault That Popped Up In NYC