Inside The Oreo Wonder Vault That Popped Up In NYC

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Open the Oreo, pull the lever, get a Filled Cupcake Oreo before they hit store shelves! Weber Shandwick was the lead activation agency on this, in collaboration with Iontank, 360i, The Martin Agency and Carat.

h/t: adweek

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The brand explains the sorcery this way: “Media and fans that stop by today will get the chance to personally open an Oreo shaped door and watch their box of Filled Cupcake Flavored Oreo Cookies ‘travel’ directly to their hands, traversing through a magical world of Oreo flavor.”

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