Successful Logo Design | How Color Influences Your Logo

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Understanding the psychology of colors is crucial to designing a successful logo. When designing a logo for your business, it’s important to take into consideration the way people interpret color. Our minds are programmed to react to color. The subliminal messages we get from color impact our thoughts. Even the simplest company logos have a considerable amount of thought and time put into them, from logos representing small businesses all the way to logos for huge corporations. Just remember that one of the most important aspects in creating the symbol that will define your business, and thus the self-image that your are presenting to your potential customer, is not only the design itself but rather its color.

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Brand Development Strategy | 3 Killer Ways to Brand Your Business on a Budget

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Business branding captures the essence of everything your business stands for: how you market your products or services, how you treat customers and handle customer service issues, how your website looks and reflects your brand and how you communicate to the masses. To make your name recognizable in your customers’ minds, you need to have a solid brand. When you consistently follow through with your brand’s promise, customers will notice and appreciate it. Soon enough, they become loyal to your brand, thinking only of you when a need arises. Large companies have long realized the value of creating a brand, but now small businesses everywhere are beginning to understand the impact of a well-honed image.

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Business Card Design | The Most Effective Tips for Designing An Awesome Business Card

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A business card is an important part of your successful marketing plan. For its size and cost, it’s probably the most important part. Of course, you can’t expect your business card to tell the whole story about your business. A good business card design must be approached with great care to obtain as well as get the attention of new clients to purchase the item or service you are selling. A good business card should not be taken for granted as an item for announcements, connecting with your clients or a way for you to achieve new connections. Since your card will speak for you long after your meeting is over, think of your business cards as your sales force; they need to reflect your company and your product the way you would.

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Effective Business Cards | How to Take Your Business to the Next Level

effective business cards tips 1 650x459 Effective Business Cards | How to Take Your Business to the Next Level

It is one of the most efficient ways of letting your potential customers know about you without talking to you. You don’t need to use your marketing skills in speaking with them to show them what you and your business can offer. May be those customers might just not need you at this time but tomorrow they could. Usually, you give your business card to prospects and customers so they have your information should they need contacting you. You can put your business card inside of presentation folders, drop it in letters, and use it in a myriad of other ways to let people know who you are and what you have to offer. A crucial element of the elevator pitch and integral to on-the-ground networking, a simple business card is the key to increasing both yours and your business’ reputation.

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Small Business Branding | Why is Your Small Business Branding so Important?

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When running a small business you don’t have the luxury of a bloated savings account or a dedicated marketing department. Your brand is what differentiates you from your competition in the minds of your customers. Branding is vital in securing business; a buyer can’t purchase your product or service if he can’t remember who you are or how to find you. In a world of many choices, branding which helps people remember your business is more important than ever. Today consumers have an endless choice of retailers, products and services available at their fingertips online. However, it’s crucial to understand that, branding is not a replacement for sales or specific marketing campaigns; but branding assists your sales and marketing efforts in important ways.

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Designing for touchscreens

touchscreens 650x432 Designing for touchscreens

The web design field is constantly changing and new technologies that give designers reasons to change their methods are often released. Touchscreen technologies have and will continue to greatly impact the web design industry, and if designers don’t incorporate new strategies, they’ll be left behind.

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Successful Business Card Design | How to Select the Perfect Font for your Business Card

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A business card’s font can say more about a business or individual than the actual words. In readers’ minds, the font develops a direct correlation to the function, defiance, professionalism and stability of a business. You want your business card to stand out so that it will be remarkable, and you want it to fit in to the businesslike expectations of your customers. The font you choose underwrites much to the perception of uniqueness and professionalism.

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Small Business Marketing | The Most Effective Social Media Marketing Tips

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As the heaviness of social media signals (Facebook likes, Google pluses, tweets, stumbles, pins) increase for marketers, it’s vital for any business to involve their community of fans and super-fans with shareable content. How we uphold relationships and communicate with each other both personally and professionally will never be the same because social media has made it all so much more accessible, effective and fun. For business owners and marketers, being successful in marketing through social media means figuring out how you can plug your brand into those things in a creative, fun and entertaining way that can result in helping to build both sympathy for and loyalty to your brand.

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Big List of the Best Color Scheme Tools Online

Big List of the Best Color Scheme Tools Online Big List of the Best Color Scheme Tools Online
With millions of colors at your disposal, finding the right combination can be tricky. Create a harmonious color scheme or match your colors to an image with these simple tools.

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Fifa World Cup 2014 Teams Jerseys in Flat Designs

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Today I am unfolding list of FIFA World Cup Brazil 2014 teams jerseys in flat designs by Pablo Alejandro Gomez, get to know what style jerseys would be worn by your country team and how the jerseys would look in their new and completely different appearance. Fasten your seat belts and gear up to gaze at the following!

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Top Web Design Tips | Vital Ideas to make your Website a Success

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How your website is laid out, what colors, fonts and pictures you use can mean the difference between success and disappointment. The key to great web design is really very simple: you’ve got to understand the general rules of good design and follow them, constantly. Your website is often the first contact people have with you and your business. That means it’s a make-or-break chance to turn a new visitor into a potential customer down the road. Some key things to focus on are making the site as easy to use and user-friendly as possible. It should also load swiftly and provide what the readers want right up front.

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The Flat Budapest Hotel

flat21 650x401 The Flat Budapest Hotel

Stumbled upon a brilliant infographic-style series of illustrations inspired by the Wes Anderson’s “The Grand Budapest Hotel” movie. Lorena G is, an art director, illustrator, and graphic designer based in Barcelona, managed to channel the specific aesthetics of The Grand Budapest Hotel and translate it into the ubiquitous flat design style.

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LIFT, design Mario Alessiani

Lift 04 LIFT, design Mario Alessiani
Lift is a collection consisting of a pot and a lamp designed for QuiEstPaul? by Mario Alessiani.

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Logo Design Guidelines | Vital Tips for Successful Business Logo Design

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Your logo is an immense part of your brand. We talk about things like your voice, your assignment, etc. that’s also a fragment of your brand, but your logo is plainly your mark. Brands invest in their logos because it has such a huge impact on how people distinguish their brand. Designing a new logo can be a mystifying process for business owners. There are many options to consider – colors, font selection, images, size, shape and etc., so when business owners are in the market to have a new logo developed; they are easily tempted to take some short cuts in order to save time and money. The truth is, most of these shortcut solutions will turn out to be neither economical nor fast, and may cause a ton of headaches down the road. Designing logos is just like any other type of design work; to be proficient you’ll need to pay attention to details.

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Small Business Branding Basics | Critical Branding Tips for Every Small Business

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Branding your small business is vital, especially in the current economy. But with so many means of communication these days and social networks on the increase, it’s hard to figure out the most effective strategy. A brand is the sums total of the involvements your customers and potential customers have with your company. A strong brand transfers what your company does, how it does it, and at the same time, establishes trust and credibility. A successful brand is one that is trusted and valued by its customers because of something that is steadily deliverable. Start-ups and small businesses are in an exclusive position to create valuable customer experiences.

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