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Mostly people judge the quality of product with its unique packaging. In this post we present excellent examples of beautiful, attractive and communicative packaging design. Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. Marketing and designers have tremendous power to grab customer’s interest with their skills and creativity ideas. With the use of illustration, color, typography and even various packaging materials, a beautiful and attractive packaging can boost the selling and stands out from the rack of competitors.
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Travel anywhere far from civilization for any considerable amount of time, and you’ll be wanting a large tent. But with large tents come large metal spikes, hammers, and other oddities from the past.
Not so with this inflatable tent from Heimplanet, which will be the joy of campers, surfers, and overzealous dads everywhere.
Based in Ireland, Steve Simpson is a freelance illustrator / designer working in the areas packaging design, illustration and art for children’s books.
Steve takes an organic approach to his projects, blending the disciplines of design and illustration. He spends a great deal of time on construction, shape and problem solving at the pencil stage. Continuously re-drawing until a balance of aesthetics, key brief considerations and client satisfaction have been realized. Approved pencils are then worked up in Photoshop using a limited palette of carefully chosen colours. Steve considers vintage illustration and packaging to be a huge influence on his work particularly the works of Jim Flora, Mary Blair and Ed Emberly. He particularly enjoys combing design for print with illustration and looks forward to further exploration of the world of packaging design. Enjoy the gallery!
NationalTraveller.com is a visual reference website comprising of what really excites and inspires us everyday. We love design, fashion, architecture, lifestyle, travel, photography but most of all we love to share instigating things, passion and joy. Take a look and get inspired :)
More info + inspirations: www.nationaltraveller.com