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Have you been avoiding Pinterest? Why? With its 40 million users, Pinterest is a relatively small social network compared to Facebook (which hit 1 billion users late last year), but it’s an active one. 80% of Pinterest’s pins are repins – that is, someone enjoyed something that someone else shared, and pinned it to one of their own boards. There is a thriving art community on Pinterest, and it’s just waiting for you to join in.
Setting Up Your Pinterest
A Pinterest account is free and easy to create. Once you sign up, be sure to edit your profile. Make sure the name you use is your professional name (so, if you create art under a pseudonym, use that name), and if you have them, link it up with your Facebook page and Twitter profile. Be sure to link to your portfolio site if you have one, even if for now it’s just a site through your online college.
If you want to be able to track the pins that others pin from your site, be sure to verify your site. Once you’ve done this, you can use Pinterest’s free analytics service.
You may decide to start out with just one board or a few, but you will have to decide early on how you want to organize your pins. Some artists keep just one board for their own artwork, mixing in no one else’s. This is great if you already have a following. However, if you are a new artist or just trying to build up your Pinterest following, you may have greater success pinning to boards by subject.
If you often paint landscapes, for example, create a board for landscapes, and pin both your own paintings to it in addition to others’ landscapes, be they other paintings, photographs, illustrations, or another format. Create a new board if you want to start pinning your portraits or paintings of animals. People may find your boards through something you repinned, then follow it and discover your artwork.