Estonian rapper Tommy Cash has collaborated with Adidas Originals for the latest in their ‘Superstar’ campaign, which sees the sportswear brand working with a number of different musicians. Continue reading »
Adidas is launching Springblade Razor, the next generation of explosive energy under your feet. The new running shoe is available for pre-order on adidas.com this weekend starting Sunday, January 12.
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Controversial advertising campaign for Adidas Originals.
Photos: Alex Flach
Models: Nadja Allegra, Anne & Franzi
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The Big East Tournament will look a little flashier as the University of Louisville and University of Cincinnati men’s basketball teams will be wearing new, ultra-lightweight adidas adizero uniforms this week at Madison Square Garden in New York, N.Y. Louisville will begin to wear them in their first game of the tournament on March 7 while Cincinnati will wear theirs beginning on March 8.
According to an adidas press release, Louisville’s new uniforms will be more than 25 percent lighter than their previous uniforms, while Cincinnati’s new uniforms will be more than 20 percent lighter than their previous uniforms in terms of performance. The jerseys feature what’s called a ClimaCool zone, also used in the NBA, which moves heat and sweat away from the body for breathability and to keep the jersey from gaining weight.
The teams’ shorts, which are unlined so that they are lighter and more comfortable in tandem with compression base layers, possess a four-way stretch woven material used to increase mobility and speed.
In terms of design, the uniforms feature new pixelated, camouflage patterns to shed weight and make players faster. The camouflage was inspired by the concept of teamwork, and amplified school colors pay homage to the excitement of NCAA tournament.
Adidas unveiled its new 2012 NBA All-Star game uniforms Thursday, saying that designs are supposed to pay homage to the uniforms donned by the 1992 All-stars, which included game most valuable player Magic Johnson. Orlando Magic center Dwight Howard and Chicago Bulls guard Derrick Rose, who both have megadeals withh adidas, will wear bright orange versions of their signature sneaker lines – Howard, the adiPower Howard 2, and Rose, the adizero Rose 2.5.
Other gear getting a makeover include:
Warm-up jackets – along with the jerseys, these lightweight, windbreaker style, full-zip jackets feature a hardwood heather pattern inspired by the floor of the Orlando Arena in 1992 and sun-drenched Florida. They also feature elbow patches and a laser perforated color contrast.
Warm-up pants – these are functional stretch denim pants that feature mock denim stitching and pockets.
Both the jackets and pants feature tonal grey coloring with East (Blue) and West (Red) accents for a stylish off-court look to match the laid back Florida vibe.
Shorts – these woven shorts are inspired by board shorts and feature a sublimated mesh pattern for high performance and breathability. Along with the jerseys, they also feature tonal blue and red colors and three stripes of silver and gold accent coloring on the sides in order to stand out. Continue reading »
Star Wars and adidas Originals are in the midst of releasing another season of their collaborative project. The theme for the Fall/Winter 2011 season hinges on the second movie’s icey Planet Hoth backdrop. Militarism silhouettes also took a major role in collection, with M65 Field Jacket and bomber-esque Flight Jacket as the apparel line’s cornerstones. Continue reading »