Advertising, as well as a lot of other fields, has had to adapt to the evolution of technology. And we can totally see a difference when we compare the old, vintage ads to the ones created nowadays. While both vintage and today’s ads still think about consumer desire, today they rather sell an idea than a product. Continue reading »
There’s something captivating about seeing Silicon Valley icons, and game changers of the western world’s adoption of social media, in the shape and form of derelict, Las Vegas-esque signs. Brands that normally rule our online worlds, and therefore sometimes our real worlds, are rarely presented as destitute and on their way out, painting a striking image of their mortality. Continue reading »
Taking inspiration from a wide variety of electronic brands, designer Vinicius Araújo designed this alphabet of Helvetica letterforms, each modeled after a brand’s namesake product. The letter “N” for Nintendo becomes a retro-styled NES gaming system while the “B” for Beats grabs the aesthetic of comfy headphones. Continue reading »
Ever wondered how fast food brands would look like if they were human? A Philippines-based illustrator who goes by alias Ozumii Wizard brings KFC, McDonald’s, Wendy’s, Jolibee, and Burger King to life in her Japanese manga-style digital art. Continue reading »
Graphic designer Clif Dickens’ latest additions to his hilarious Honest Slogans Tumblr show what brands would say in their logos if they were actually being honest. Continue reading »
While the world has become so much smaller with globalization, it is important not to underestimate the importance of language and cultural barriers that divides each country. For multinational brands expanding into new territories especially, they may find that an successful slogan or even brand name in their country does not mean the same thing in a foreign land.
To prove this point, Print Peppermint has compiled an infographic of the worst examples of brands that got lost in translation, and you would be surprised at how even the biggest brands can get it wrong. Continue reading »
According to Eisen Bernardo (previously): “I mixed popular logos with classical paintings. Each of the juxtapositions has images depicting the same object but done in different styles. They are parallel images but not communicating the same message. An examination of art and capitalism; of expression and function; of personal and corporate. Logo+Art is an offshoot of my Mag+Art Project.” Continue reading »
Just in time for Black Friday, contemporary artist Simon Freund has created an artwork criticising today’s consumer culture and our common desire to buy stuff we don’t really need. The piece is made up of six chairs, each of which is made from a different brand’s shopping bags. Aldi, COS, Supreme, Primark, Acne Studios, and Wood Wood bags all feature in the piece, which is not for sale. Continue reading »
If you’ve ever wondered what it would look like if mother nature’s creatures took on the look of certain well-known brands in all their corporate glory, wonder no more. Malaysia-based design agency, Kickatomic, has come up with a series of graphical insects that take on characteristics of some of the world’s most prominent brands such as McDonald’s, IKEA, MTV and Starbucks, just to name a few. Continue reading »
Shamelessly, China has dubbed itself as “the king of counterfeiters” and the city of Nanjing, east of Shanghai, prides itself on the imminent grand opening of a new shopping centre dedicated to some 58 fake brands of merchandise. These imposters bear strong resemblances to their original inspirations, but are often differentiated by an intentionally mis-spelled letter or two.
Counterfeit goods have been the bane of the world trade industry for decades, and China, while a blatant culprit, is far from the only one. The dynamics of the infringement varies from breaches of product patents in industrial and technical products to illegal reproductions of copyright entertainment material to fake luxury brands. Continue reading »
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