Warning Kites

“Every kite stuck in electric cables is a sign of danger. / High-voltage electricity can kill. Keep your children away.”

This is a ambient intervention created to spread an awareness message about the danger of flying kites near high-voltage cables. Click to zoom.

Credits:

Advertised brand: Canto Cidadão
Advert title(s): Warning Kites
Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Agency website: http://www.mohallemartplan.com.br
Creative Director: Eugênio Mohallem / Head of Art: Marcus Kawamura
Art Director: André Batista, Marcus Kawamura e Marcelo Mandaji
Copywriter: Rodrigo Resende
Illustrator: André Batista e Elysson Lifante
Photographer: Caio Miranda
Published: February/2011