From Tire Stacks to Cultural Icon: Unraveling the Enduring Legacy of the Michelin Man

The Michelin Man, an iconic figure in marketing and advertising, originated in 1894 when the Michelin brothers founded their tire company. The concept came to life when they saw a stack of tires resembling a man without arms. A collaboration with French cartoonist O’Galop led to the creation of a figure made from tires, which became Michelin’s symbol. Continue reading »