Have a look at these once-in-a-lifetime pictures. Aren’t they amazing? Sometimes a photographer has to spend hours planning his future shot before he finally takes some really great pictures. But sometimes all you need is to be in the right place and to press the shutter at the right time. The main thing here is to be creative, open-minded and to have a keen eye for details. When all of these components come together as one, amazing and perfectly timed pictures are guaranteed. Continue reading »
Here’s a clever outdoor campaign from Publicis London for the homelessness charity Depaul that manages to tell two different stories with the same copy. The ads are being placed on corners, with text on each side. If you read only the left side, the copy is all about the negative ideas people have about giving up a spare room to a homeless youth. But reading them in full, the ads actually argue for the benefits of volunteering.
“There’s another side to the story,” says the tagline. Continue reading »