From Beer to Bricks: The Innovative Journey of Heineken’s WOBO Bottle

In the early 1960s, Dutch businessman Alfred “Freddy” Heineken visited the Caribbean islands, then known as the Dutch Antilles. Amidst the beauty of the islands, he found an unexpected source of inspiration: discarded garbage, including empty beer bottles. This sparked a unique idea in his mind – transforming glass beer bottles into building bricks. Continue reading »