Artel Artyomovyh graphic design bureau (www.designartel.com) developed the new logotype and corporate identity for ATHENS private school. Release was dedicated to 15-th Anniversary of ATHENS school.
The task was to create the logo and identity that corresponds to modern school positioning, goals and targets.

Designed symbol corresponds to stylized ancient Grecian helmet (symbol of Athena – goddess of wisdom) transformed from “Alfa” letter – the first letter in “Athens” word and the first letter of ancient Grecian alphabet.

United in one symbol antic ideals (specified by the name of school) and modern dynamic graphics represent resolution, purposefulness and will to win as typical characters of the new formation of successful and contemporary alumni of ATHENS school.

Art directors: Sergey Artyomov, Gera Artyomova
Designer: Oleksii Chernikov