Advertising In Arabic Way

The Muslim world has unusual prohibitions in advertising. This is due to the national and religious peculiarities of Islamic countries. Any advertising, including logos, should be forcibly adapted to local cultural values and the Arabic language. In order to do this you must know what various animals symbolize, what symbols indicate and how those or other subjects can be interpreted in Islamic countries.

For example, dogs are considered to be “dirty animals”, so you can rarely see them in advertising. Fish symbolizes Christianity, a crow – death, and a chameleon – hypocrisy. Continue reading »