Thorunn Arnadottir

Thorunn Arnadottir is a London based designer, from Iceland. She graduated with MA in Design Products at Royal College of Arts in London 2011. Before that she finished BA in Product Design at Listaháskóli Íslands (Iceland Academy of the Arts) in Reykjavik in 2007.

The Sasa Clock aims to bring the benefits of ancient African concepts of time to our modern lives. Rather than being dominated by time, it encourages us to relax and let time flow. “Sasa”, in African Kiswahili culture, means “What is now”.

The time is read from the color coded necklace. Each bead represents a 5 minute increment. As the wheel turns, every 5 minutes a bead drops down the cord. Orange beads represent hours, gold and silver beads represent noon and midnight. To tell the time, simply find the gold or silver bead, count the orange “hour” beads and then the blue “minute” beads until the last one to have slipped down the cord. Continue reading »