According to fold7 advertising agency: “Our next installment of ‘If Carlsberg did’ activity broke yesterday with the launch of the world’s first ever beer-serving poster at The Truman Brewery in Shoreditch. For one day only, the public were able to pour themselves a Carlsberg direct from the poster, which was embedded with a Carlsberg tap and a stack of glasses. As you’d expect, the announcement of free beer coupled with a burst of early summer sun caused quite a commotion, with punters queuing from midday right through to the evening.” Continue reading »