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Diathermy in Beauty Culture From From the 1930s

Coin-operated diathermy machine. Pay your 25 cents and stick a hot, germy mask on your face that hundreds of others have sweated into beforehand!

When the term diathermy is used in beauty culture it usually refers to ‘surgical diathermy.’ Diathermy treatments of this type – also known a thermolysis – were used from the 1930s onwards in beauty culture as an alternative to electrolysis for the permanent removal of superfluous hair, spider veins (telangiectasia), acne, warts, moles and other skin blemishes. Continue reading »

This Is An Ad For Men: Hire More Women In Leadership Roles

The sad truth about gender equality in Germany: Men dominate the management and executive boards – with 91.4%. Time to prove that women belong in leadership too. Based on a data project, L’Oreal Paris collected and analyzed several studies and data sets with results that led to the first cosmetic advertising for men. Continue reading »