Rio Olympics 2016 Team GB Athletes Strip Off For Campaign To Encourage Schoolgirls To Take Up Exercise

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Stef Reid (left), Amber Hill (centre) and Bryony Shaw (right) are among Team GB’s leading contenders for gold medals in Brazil. (Photo: CAVENDISH / Bluebella.com / Alisa Connan / The Daily Mail)

Sporty is sexy! Three Team GB athletes going for gold in Rio this summer have stripped down to their lingerie to show that a sporty body is a sexy body. Windsurfer Bryony Shaw, skeet shooter Amber Hill and Paralympian long jumper Stefanie Reid have posed for Bluebella‘s BeStrongBeBeautiful campaign to encourage young women not to neglect sport at school. Research has revealed that more than half of secondary school girls drop out of sport after the age of 13 due to body issues and negative experiences of PE lessons. Continue reading »

This Unique Chair Is Designed To Encourage Informality

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Drexel University student Carl Durkow, has just exhibited his new chair design, named ‘Narl‘, at ICFF 2016 in New York. The chair has an almost feather-like appearance, with a large curved base allowing for the chair to become a rocker. Continue reading »

Artists Give New Life to Children’s Monster Drawings to Encourage a Creative Path

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The Monster Project aims to help young kids realize the power of imagination. Without rules or restrictions, elementary school students are asked to draw a monster. As they allow their imaginations to flourish, these children are encouraged to draw anything that comes to mind. Continue reading »

Letters A, O, B Go Missing Around London To Encourage Blood Donation

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Letters are going missing across London to highlight the need for more new blood donors. Continue reading »