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Marketing Strategies of the 1960s-1980s: Women in Miniskirts Promote Computer Systems

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During the 1960s to 1980s, it was not uncommon for advertisers to use women in revealing outfits, particularly miniskirts, to promote computer systems. These tactics were meant to appeal to a male-dominated industry, with the idea that sex sells being exploited to grotesque ends. Continue reading »

Fifteen Young Women About to Break the World Record for Passengers in a Mini, 1966


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Fifteen young women in mini skirts crammed in an Austin Mini on July 21, 1966, bringing to Britain the new world record for the number of people in a Mini, established the year before by American college students. Continue reading »

Vintage Photos of Famous People With Their Minis From the 1960s and 1970s

Cathy McGowan

When it comes to driving a classic car there are plenty of wonderful choices. For people who favor practicality and style, minis are an ideal vehicle. Minis have proven to be popular with celebrities as well. There’s a range of famous people who’ve owned a Mini, including Paul McCartney and Steve McQueen. Here’s a selection of celebrities that have owned — and loved — their Minis. Continue reading »