Russian Design Agency Developed Creative Package With A Funny Blue Cat Walking Between Milk Packs

Milk products remain more than 22% of russian FMCG market but dairy branding has stuck in recent years. Competition is high and it’s hard to stand out on the shelf. Brand Milgrad by Bryansk Dairy Factory is known as the first trade mark which brings happiness. Marketing team came up with the idea to think of how the product can pierce the consumer’s heart. We decided to create something really cute and kind. Continue reading »