Russian Design Agency Developed Creative Package With A Funny Blue Cat Walking Between Milk Packs

Milk products remain more than 22% of russian FMCG market but dairy branding has stuck in recent years. Competition is high and it’s hard to stand out on the shelf. Brand Milgrad by Bryansk Dairy Factory is known as the first trade mark which brings happiness. Marketing team came up with the idea to think of how the product can pierce the consumer’s heart. We decided to create something really cute and kind.

More: Depot, Behance

The blue cat travels across the packaging of different dairy products. It stares with interest, plays with a string, spies and skips a beat with expectation. The illustration starts from one side of the packaging and continues on the other, so it’s possible to interact with it straight from the supermarket’s shelf layout. Although Brunhilda kitty was the main muse for our art director, Vera Zvereva, every cat’s lover can recognize the creature’s ways through the illustration story.

We started our work by redesigning the main products in the dairy category. It was highly important to stay in commonly expected color-coding: white for milk, green for kefir and light brown for buttermilk. We came up with a minimalistic idea to fill the background with solid white color and differentiate the foodstuffs by changing the font color. Milk as a main product remained pure white with only blue. The cute ambassador appears on every product also in the same blue shade. We have tailored the style to the whole range of Milgrad dairy products. So you can find the blue cat on sour cream, cottage cheese, custard desserts, butter, curd-cheese and brine-ripened cheese.

We have developed a new successive logo for Milgrad but in a more lighter and moderner way. M is for milk. M is for Milgrad as well. M looks like kitty’s muzzle. Letter M and cats are known fixtures in branding, but we succeeded in distinctiveness by their combination, color and meaning.

The design gets along well enough in digital as well. Milgrad brand has it’s account in instagram. New designed products are on sale all over the whole Russia since august 2020. The Milgrad cat became popular in japanese twitter, international behance, russian TikTok and it even turned into a meme at and just in several days after release.

Depot is an independent, international branding agency. We provide a wide range of branding services and are one of the leading companies in the Russian market. For 22 years we have been contributing towards growth in Russia’s branding industry, which has become a fully-fledged sector of the economy, and we are extremely proud of the role we have played in this progression.

(Visited 1 times, 4 visits today)

Leave Your Comment Below

More Inspiring Stories

Man Dresses Up Every Sunday To Take His Grandmother To Church
Glitch In The Matrix Across Slavic Countries
Hilariously Polite Protest Signs
The Prince Of Surrealism Takes A Poetic Approach - The Worlds Of Rafał Olbiński
"The Chronicle Of Unregistered Processes": Contemporary Social Art By Mila Arbuzova
Gustave Doré’s Victorian London: A Pilgrimage
What If People From Classical Paintings Attended A Music Festival
"Sculptmojis": Fun Series Of Illustrations By Ben Fearnley
Artist Pays Homage To Classic Video Games With Awesome Oil Paintings
Russian Artist Creates A Crazy Sole Drinking Art Project
"We’ll Be Back Home Soon": The Superb Surreal Retro Collages by Taudalpoi
'Wildlife Selfies' by National Geographic
Artist Buys Billboard Advertising Time to Display Art Instead of Ads on Massachusetts Highways
Musician Performs Concert Floating In The Middle Of The Arctic Ocean
Street Artist Martin Whatson Incorporates Grayscale Characters Into His Colorful Murals
"Overclocking Transhumanism": The Fantastic 3D Sculptures of Francesco Mai
This Artist Gives Free Tattoos To Survivors Of Domestic Violence
Mini Cooper Boxes in Amsterdam
Tattoos of Semicolons Offer Love and Hope to Those Struggling with Mental Health Issues
Thought-Provoking, Colossal Murals by INTI, Chilean Street Artist
This German Artist Creates Cartoons And Comic Series About Travel Adventures And Cultural Discoveries
"Stargazing": The Superb Dreamy and Psychedelic Digital Collages by Voja
An Illustrator Imagined What Would Things Say If They Could Talk
Artist Transformes Famous Paintings Into Batman Pop Art
If Movie Posters Told The Truth…
Building-Sized Street Art Portraits by Natalia Rak
Finally, Satan Has an Instagram Account, And It’s Funny as Hell
17 Hilarious Parenting Comics That Are Your Life
Combo: Provocative French Street Art
Artist Illustrates What Would Happen If Movies And TV Shows Were Made In Real Life