1934 Peugeot 601 Eclipse, the First Automatic Retractable Hardtop for an Automobile
Fixed-roof cars of the early 20th century could feel claustrophobic. But convertibles of the time were often leaky, drafty, noisy, and insecure. The advanced solution came from Peugeot in 1934, with the introduction of the retractable hardtop on its luxurious 601. The self-storing roof structure automatically disappeared behind the passenger’s compartment into a space revealed by the reverse-opening rear deck in lieu of the trunk. Continue reading »
Peugeot — The Making of Just Add Fuel
http://www.youtube.com/watch?v=OG8BqibItIM
Peugeot take you behind the scenes of the making of their latest TV ad, crafted entirely from paper. There are dozens of paper cuts, hundreds of Peugeot models and an infinite amount of patience.
Peugeot didn’t take the easy option and animate in CGI. They looked for something different, something more authentic and crafted to reflect Peugeot’s philosophy for designing their vehicles. With that in mind, Peugeot asked London designer Kyle Bean and director Joseph Mann to make this Peugeot commercial entirely from paper.
