Coca-Cola Removes Labels From Cans to Fight Against Prejudices

Coca-Cola has recently launched several campaigns for the month of Ramadan. First of all, the agency FP7 has thought the campaign Let’s Take An Extra Second : a concept of cans without any apparent logo of the brand to denounce the prejudices linked to a name. With the printed slogan “Labels are for cans, not for people”, these cans have been made in limited edition. Continue reading »