Coca-Cola Removes Labels From Cans to Fight Against Prejudices

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Coca-Cola has recently launched several campaigns for the month of Ramadan. First of all, the agency FP7 has thought the campaign Let’s Take An Extra Second : a concept of cans without any apparent logo of the brand to denounce the prejudices linked to a name. With the printed slogan “Labels are for cans, not for people”, these cans have been made in limited edition.

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For its part, Ogivly imagined the campaign ‘Remove Labels This Ramadan’ and did a spot to fight against prejudices linked to the appearance. They’ve gathered 6 strangers, in the dark, to break the fasting with muslims. In this way, they’ve learned to get to know the present muslims without having a prejudice based on their clothes or distinguishing features.

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Via Fubiz

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