Coca-Cola Removes Labels From Cans to Fight Against Prejudices
Coca-Cola has recently launched several campaigns for the month of Ramadan. First of all, the agency FP7 has thought the campaign Let’s Take An Extra Second : a concept of cans without any apparent logo of the brand to denounce the prejudices linked to a name. With the printed slogan “Labels are for cans, not for people”, these cans have been made in limited edition.
For its part, Ogivly imagined the campaign ‘Remove Labels This Ramadan’ and did a spot to fight against prejudices linked to the appearance. They’ve gathered 6 strangers, in the dark, to break the fasting with muslims. In this way, they’ve learned to get to know the present muslims without having a prejudice based on their clothes or distinguishing features.
Leave Your Comment Below:
More Inspiring Stories:
- Please Don’t Step On The Fish! Vietnam’s Unique Flooded Cafe
- 12 Reasons Why I Love Her
- 30 Of The Most Epic 3D Tattoos
- A Great White Shark Preserved In Formaldehyde In An Abandoned Wildlife Park
- Extraordinary Black And White Photographs Of London In The Early 1950s
- 18 Times When People Fixed Their Cars With Creativity Instead Of A Car Service
- This Photographer Took One Family’s Photo In The Same Way Each Year For 23 Years
- 15 Exquisite Illustrations Which Sum Up Perfectly How Much We Love Our Pets
- The Funniest “Unattended Children” Warning Signs
- Artist Imagines Spilled Coffee As Monsters