“In A Parallel Universe”: Artist Exposes Sexism By Switching Up Gender Roles In Old-School Ads

“In A Parallel Universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play.

In the 1950s, the image of the perfect household consisted a hardworking wife slaving away to keep her home spick-and-span and her husband delighted. In the iconic ads of the time, everything is bright, clean, shiny… and filled to the brim with outrageous sexism, subservience and even conjugal violence. Continue reading »