“In A Parallel Universe”: Artist Exposes Sexism By Switching Up Gender Roles In Old-School Ads – Design You Trust — Design Daily Since 2007

“In A Parallel Universe”: Artist Exposes Sexism By Switching Up Gender Roles In Old-School Ads

“In A Parallel Universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play.

In the 1950s, the image of the perfect household consisted a hardworking wife slaving away to keep her home spick-and-span and her husband delighted. In the iconic ads of the time, everything is bright, clean, shiny… and filled to the brim with outrageous sexism, subservience and even conjugal violence.

With mass communication reaching new heights, that’s exactly how the ideal woman was sold to millions of people across the world. While these explicitly misogynistic representations are no longer allowed, we are still battling the sexist attitudes that they encouraged. Which is why one artist has decided to switch things up.

Taking inspiration from real-life campaigns from decades past, Eli Rezkallah has created a new series of fictional ads reversing the classic gender roles.

More info: Eli Rezkallah, Facebook, Instagram (h/t: konbini)









If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

Sensitive Figurative Paintings by Egyptian Artist Walid Ebeid
Irish Street Artist Creates Anaglyph Mural Of Edward Bruce, The Last High King Of Ireland
The Best Signs From The 2018 Women’s March
This Guy Made His Dream Of Sleeping With Celebrities Come True... With Photoshop
Famous Brands Get A Logo Makeover By A Canadian Artist To Better Reflect Their Brand Philosophy
Girl's Dreams and Robots: Illustrations by Eri Cruz
This Artist Channels His Love Of Comics Into The Most Beautiful Illustrations For Dark
Amazing Face Paintings By Jordan Hanz
Geographies And Sometimes Not Even That
"En Route To The Final Frontier": The Best Of The Superb Sci-Fi Digital Artworks By Nicolas Bouvier
Honest Illustrations That Show How Our Lives Look Like Among Phones, Tablets And Notebooks
The Cute Anime Girls by Illustrator Ryota
"Time In Motion": Absolutely Amazing Digital Illustrations By The Russian Artist Evgeny Kazantsev
Australians Who Leave House Only To Take Out Trash Have Started Dressing In Costumes To Do it
Mitsubishi ASX Advertisement
The Eyeball-Licking Horror Manga of Suehiro Maruo and Strange Other Obsessions
These Korean Bubble Face Masks Can Get Hilariously Out Of Control
Cyberpunk Gangster: Stunning Works by Korean Artist Gharliera
Journalists Mistook An Ordinary Teacher For A Famous Star, And This Changed Her Life In An Amazing Way
Fantastical Paintings Of Animals Within Post-Apocalyptic Environments By Martin Wittfooth
Self-Taught French Artist Creates Wistful Yet Heartwarming Creatures Fallen From The Stars
This Instagram Account Reveals What Words Really Mean
Daily Cat Drawings: Artist Wants To Adopt A Cat So Bad, She Signs Up For A 100-Day Cat Meme Drawing Challenge
African Gaze: Hollywood, Bollywood And Nollywood Movie Posters From Ghana