“In A Parallel Universe”: Artist Exposes Sexism By Switching Up Gender Roles In Old-School Ads
“In A Parallel Universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play.
In the 1950s, the image of the perfect household consisted a hardworking wife slaving away to keep her home spick-and-span and her husband delighted. In the iconic ads of the time, everything is bright, clean, shiny… and filled to the brim with outrageous sexism, subservience and even conjugal violence.
With mass communication reaching new heights, that’s exactly how the ideal woman was sold to millions of people across the world. While these explicitly misogynistic representations are no longer allowed, we are still battling the sexist attitudes that they encouraged. Which is why one artist has decided to switch things up.
Taking inspiration from real-life campaigns from decades past, Eli Rezkallah has created a new series of fictional ads reversing the classic gender roles.
Leave Your Comment Below:
More Inspiring Stories:
- Bodies Of Strange Creatures Were Found In The Basement Of An Old House In London
- Extraordinary Black And White Photographs Of London In The Early 1950s
- Please Don’t Step On The Fish! Vietnam’s Unique Flooded Cafe
- 9 Painfully True SEX-Pectations Vs Reality
- Beautiful Photographs By Brock Elbank In Tribute To Freckles
- Polish Photographer Creates Amazing Slavic Pagan Themed Photoshoot And Proves Slavs Have Amazing Culture
- Japanese Illustrator Imagines A World Where Humans Live Among Giant Animals
- These Smart And Hilarious Illustrations Take The Most Unexpected Turns
- Layered 3D Sculpture Came To Life Using Customized Facebook 3D Photo
- Artist Imagines Spilled Coffee As Monsters