IKEA Pee Ad: Retailer’s Controversy Ad Acts As A Pregnancy Test

Standard pregnancy tests are so 2017 — this year it’s all about weeing on magazine ads to find out if you have a bun in the oven. IKEA’s magazine ad in Sweden is causing a splash thanks to its revolutionary built-in pregnancy test, which expectant mothers can claim for a discount on cribs. The colourful ad idea came from Swedish agency Åkestam Holst, which has held the IKEA account since 2013. Continue reading »