IKEA Pee Ad: Retailer’s Controversy Ad Acts As A Pregnancy Test

Standard pregnancy tests are so 2017 — this year it’s all about weeing on magazine ads to find out if you have a bun in the oven. IKEA’s magazine ad in Sweden is causing a splash thanks to its revolutionary built-in pregnancy test, which expectant mothers can claim for a discount on cribs. The colourful ad idea came from Swedish agency Åkestam Holst, which has held the IKEA account since 2013.

The ad, which is running in Amelia magazine, a women’s publication in Sweden, uses a similar technology to your standard pregnancy test, but rather than yes or no symbols showing up, the page will give you a coupon for discounted cribs if you’re pregnant.

“In order to make the interactive functions of this ad work in reality, we had to make several technical advancements,” Åkestam Holst said in a statement. “The pregnancy test strip was used as a starting point, which relies on antibodies that bind to the pregnancy hormone hCG, resulting in a colour change. For scaling up of this technique and adopting it to the physical format of a printed ad, Mercene Labs has used their experience in development of surface active materials for microfluidics and medical diagnostics.”

After the deed is done, expecting mothers will then need to take the pee-soaked paper to their local IKEA to redeem it.




(Visited 1 times, 1 visits today)

Leave Your Comment Below


If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

The Kollie - Cybernetic Organism
Superb Futurisic Car Concepts Of The 1970-80s
Chinese Men Build Homemade Airbus A320 Passenger Jet
Gold ATM Activated, but not for Long
E-Ink Powered Watches
Tesla Model S: World’s First Electric Sedan Hits Road
A High Tech Suit That Helps Disabled People Experience Sexual Pleasure
Lamborghini Athon, an Amazing But Forgotten Concept Car From 1980
Impossible Instant Lab: Turn iPhone Images into Real Photos
Getting Creative as Floodwaters Rise in Thailand
Paul Allen Funds World's Largest Space Plane: Other Indulgences Of the Big Spender
IKEA Store in Bloomington Has Gone Solar
Robots that Create Art: Harvey Moon's Drawing Machines
Little Girl Declares Her Love For Abandoned Water Heater On The Street That She Thinks Is A Robot
Californian Inventor Spends Millions Creating One-Off Camper Van To Take His 4YO Daughter Around The World
1969 Chevrolet Astro III Concept
Stunning Photos Show The Sexy Models Of 1980s Autobuff Magazine
1935 Mercedes-Benz 540K Streamline Roadster By Erdmann & Rossi
Luxury 'Doomsday Bunker' Will Allow 34 Super Rich Families To Survive The Apocalypse
This Ingenious Car From 1923 Turned Into A Boat
Historic Space Shuttle Mockup Stored in Downey, California
“Auto Polo”: The Ridiculously Dangerous Auto Sport Of The Early 1900s
Buying iPhones Around the World
Art from Wi-Fi Signals
Glow-in-the-Dark Dress
Homebuilt Real Flight Simulator
A Controversial Ad Shows Female Tech Founders And CEOs Coding In Their Underwear
Stunning New Close-Ups Show Saturn's Rings At Double The Detail We've Ever Seen
Disused Jets in U.S. Air Force 'Graveyard' given New Lease of Life by World's Best Graffiti Artists
Ni Hao, Auto-Bots! Transformers Greet Fans in Beijing