Oreo Built a Doomsday Vault in Norway for Cookies to Preserve Them for Generations to Come

Asteroid 2018 VP1 is scheduled to graze Earth on Nov. 2, the day before the US elections. It has a real but exceedingly slim (0.41%) possibility of entering our planet’s atmosphere, at which point it would harmlessly disintegrate. But Oreo isn’t taking any chances. The company has built a concrete doomsday vault in Norway to house its cookies. Continue reading »

Inside The Oreo Wonder Vault That Popped Up In NYC

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Open the Oreo, pull the lever, get a Filled Cupcake Oreo before they hit store shelves! Weber Shandwick was the lead activation agency on this, in collaboration with Iontank, 360i, The Martin Agency and Carat. Continue reading »

Let’s Look Inside A Doomsday Global Seed Vault On Spitsbergen, Norway

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A worker opens the iced entrance door to storeroom 1 at international gene bank Svalbard Global Seed Vault (SGSV) near Longyearbyen on Spitsbergen, Norway, October 20, 2015. Two consignments of crop seeds will be deposited next year in a “doomsday vault” built in an Arctic mountainside to safeguard global supplies. The vault, which opened on the Svalbard archipelago in 2008, is designed to protect crop seeds, such as beans, rice and wheat against the worst cataclysms of nuclear war or disease. (Photo by Anna Filipova/Reuters)
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The Doomsday Vault: Inside The Svalbard Global Seed Vault on the Norwegian Island of Spitsbergen

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The Svalbard Global Seed Vault is a secure seed bank on the Norwegian island of Spitsbergen near Longyearbyen in the remote Arctic Svalbard archipelago, about 1,300 kilometres (810 mi) from the North Pole. Conservationist Cary Fowler, in association with the Consultative Group on International Agricultural Research (CGIAR), started the vault to preserve a wide variety of plant seeds that are duplicate samples, or “spare” copies, of seeds held in gene banks worldwide. The seed vault is an attempt to insure against the loss of seeds in other genebanks during large-scale regional or global crises. Continue reading »