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37,4°: A Photographic Project of Carlo Pettinelli

37.4 degrees is the limit temperature with which you are officially declared “healthy”. At 37.5 ° you enter the anti-Covid-19 control field (you cannot enter the workplace and in all those places where the temperature control at the entrance is in force). This is our life in these strange days and looking at the world with new eyes seems to be an obligatory path, to be taken with decision, not so much as a defense from the invisible (for that there are norms and common sense), but for understand our time. Continue reading »

“The Control Panel Archive”: The Tactile Beauty Of Buttons, Meters, Knobs And Dials


U.S. Army audiovisual technician stands at her videotape editing station, 1973

If you’re like me, you’ve once or twice seen the near future in the form of Spielberg’s action-packed take on Philip K. Dick’s Minority Report. Not precogs, precrime, or pre-arrests, so much, nor the ubiquitous floating ads, but the scenes in which Tom Cruise’s character controls his tech by speaking to it and waving his hands in the air, doing a sort of interpretive dance in which voice and body take the place of primitive interfaces. Continue reading »

The Vintage Beauty Of Soviet Control Rooms

Just for the pleasure, a selection of vintage control rooms dating back to the Soviet era! A beautiful collection of control rooms filled with large buttons and analog dials, long before the democratization of computers and screens. Continue reading »

These Korean Bubble Face Masks Can Get Hilariously Out Of Control


@crizzlelee

There’s usually a bit of a learning curve with innovative beauty products. Nobody just arrives in the world knowing what to do with brow wigs, yellow blush, or whatever this intense hair extension contraption is. But sheet masks, which first emerged in the Asian beauty market, are old news by now. Unless you’re dealing with a runaway bubble mask that threatens to take over your entire face. Continue reading »

Soccer Parental Control

Ogilvy & Mather Sao Paulo created a Firefox App: a “Soccer Parental Control” to help fathers to protected their beloved sons from teams that they hate ;)