As the London 2012 Olympic Games draw closer, luxury brands are competing with each other in order to bag the biggest athletes to feature in their campaigns.

Joining the race is the British luxury brand Alfred Dunhill, which has signed three legendary Olympian stars to feature in their Spring/Summer 2012 Voice campaign. The maker of men’s luxury leather goods, timepieces, clothing and fragrances has announced that British Olympian Sir Matthew Pinsent, double Olympic gold medal sailing champion Iain Percy and trail-blazing young Olympic hopeful Louis Smith will be the new face of their campaign.

Sir Matthew Pinsent, Olympic rower. Continue reading »