The Rise of Original Paint, Rust, and Patina: How Volkswagen Fanatics are Embracing the Unrestored Look
In recent years, there has been a significant shift in the automotive world towards cars with original paint, rust, and patina. This change in perception, which initially took hold within the global Volkswagen community, has led to a growing interest in cars that are not fully restored, but instead maintain their original, well-worn appearance. Continue reading »
Everything Rust On This Poster In 30 Days… Except The Product
Austrian manufacturer Tyrolit showcases the extreme durability and high performance of its product with a mysterious metal billboard. Executed in collaboration with ad agency Heimat Wien Austria, the marketing technique is meant to draw consumer attention to Tyrolit’s Iceline knives. Continue reading »
