Everything Rust On This Poster In 30 Days… Except The Product – Design You Trust

Everything Rust On This Poster In 30 Days… Except The Product

Austrian manufacturer Tyrolit showcases the extreme durability and high performance of its product with a mysterious metal billboard. Executed in collaboration with ad agency Heimat Wien Austria, the marketing technique is meant to draw consumer attention to Tyrolit’s Iceline knives.

Unlike traditional billboard-based campaigns, this one does not make a permanent imprint on consumer consciousness immediately. In fact, the activation is quite sensitive to time.

The full experience is played out in a total of 30 days. For the first few days, the metal billboard seems to be blank.

However, as time progresses, it slowly begins to rust, ultimately forming the outline of a Tyrolit knife and the headline “FLAWLESS. FOREVER.” underneath.


If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

The Scariest Halloween Pumpkins Ever Carved
Daughter Brings To Life Her Dad’s Dream For A Caravan, Taken From Plans Found In His Secret Wartime Diaries During His Time As A Japanese Prisoner Of WWII
Hillary Clinton Goes Viral: 'Texts From Hillary' Meme Rides Wave Of Success
The Oddbody Furby Community Turns '90s Kids' Toys Into Lovely Nightmares
So You Can Now Buy a Crochet Penis Blanket…
Human Salt Lick - The Most Hipster Christmas Gift Of All Time
You Won’t Believe The Mindblowing Metal Sculptures Created By The ‘Weld Queen’ Of Russia
Hats Off to Artists Anna Devís and Daniel Rueda
These Japanese Umbrellas Reveal Hidden Patterns When Wet
Japanese Artist Nobuhiro Nakanishi Creates Fantastic Layered Drawings
Artist Duo Creates Large Installations Based On Phrases
Cheap Cosplay Guy Surprised Us Once Again With 30 New Cheap Costumes
The Stunning Beauty Of London Floors Or Why You Should Look Down While Travelling
Download Cool Buddy Icons for Free
Japanese Students Build Massive Boat Made Of Handmade Sweets
LEGO Cars: Artist Recreates Classic Vehicles In Everyones Favourite Bricks
Mulberry's Advertising Campaign, Fall 2012
Bizarre Sculptures by Franz Xaver Messerschmidt From the 18th Century
Liquid Marble Installation Turns Castle Courtyard Into Fantastical Pool
This Wall Clock Is Covered In Icelandic Moss
EverBlock: Customize your Space With Oversized Modular Lego Bricks
Enjoy Sneaky Naps At Work With This Hand-Shaped Head Holder
Felt Artist Packs Adorably Realistic Cat Heads Into Furry "Cat Frame" Portraits
I Don't Give a Fuck Reminder Coin & No Fucks Coins: Badass Coins to Remind Yourself to Keep Calm and Not Give a Fuck