Everything Rust On This Poster In 30 Days… Except The Product – Design You Trust

Everything Rust On This Poster In 30 Days… Except The Product

Austrian manufacturer Tyrolit showcases the extreme durability and high performance of its product with a mysterious metal billboard. Executed in collaboration with ad agency Heimat Wien Austria, the marketing technique is meant to draw consumer attention to Tyrolit’s Iceline knives.

Unlike traditional billboard-based campaigns, this one does not make a permanent imprint on consumer consciousness immediately. In fact, the activation is quite sensitive to time.

The full experience is played out in a total of 30 days. For the first few days, the metal billboard seems to be blank.

However, as time progresses, it slowly begins to rust, ultimately forming the outline of a Tyrolit knife and the headline “FLAWLESS. FOREVER.” underneath.

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

These Geometric Pet Beds Are An Ideal Resting Spot For Modern Cats And Dogs
Soviet Fashion: Style Pages From 1980s U.S.S.R.
Japanese Engineer Perfectly Re-Creates Models From The Popular '80s Sci-Fi Saga For His Son
Pantone Colour Of The Year 2019 – Living Coral Is Your Shade Next Year
Aerial Photographer Created A Miniature Utopian Village And It Took Him 2 Years To Finish
Struggling Artist Turns Fry Cook Job Into Successful Pancake Art Career
Amazing Animal Ski Masks By Teya Salat
This Woman Paints on Horseshoe Crabs
Crocheted Food Art By Kate Jenkins
12-Year-Old Boy Creates Creepy Sculptures Using Found Materials, And They’re Surprisingly Awesome
Greg Olijnyk Creates Incredible Cardboard Sculptures Inspired By Steampunk And Sci-Fi
Artist Started Recreating Famous Paintings Together With Her Dog During Quarantine, And They’re Still Going Strong Two Years Later
Art Installation ‘Intimate Vestiges’ – A Different Kind Of Room
30 Times People Encountered Hilariously Terrible Kitchen Designs
Ukrainian Artist Made A Mesmerizing Sculpture Of Giant Raindrop Resting On Man’s Face
Stirring The Swarm: A Horde Of 10,000 Ceramic Beetles Crawl Across Gallery Walls
Epic Video Game Room Decoration Ideas From PIXERS
15,000 Origami Birds Were Folded To Make This Large Mural In Paris
Become A Poop Art Picasso Japan’s PooPaint Toilet Paper
An Artist Creates Jewelry Inspired by Pokemon
Iconic Volkswagen-Inspired Sleeping Space For Kids
This Baker Creates Incredibly Realistic Scarycakes Inspired By Horror Movies
"Fear Must Abyss": A Coronavirus Sculpture Was Burned in Russia
An Artist Recreates The Most Stolen Objects In Stores