Artist Creates Delicious Smoothie Blends to Match Pantone Color Swatches


Recently, art director Hedvig Astrom Kushner embarked on a deliciously colorful project. “I make a lot of smoothies and discovered it works like mixing paint,” she told us in an email. Playing with this idea of smoothies as paint, Kushner found that adding a strawberry would yield a bright pink hue, while blending in some tofu softened the color’s intensity. This got the designer thinking—is it possible to create a tasty smoothie in any Pantone color? Through her delicious experiment, called Pantone Smoothies, she’s trying to find out.


To make these delectable drinks, the process is simple: Kushner buys colored paper from an art supply store, matches it to a Pantone swatch, and combines ingredients like bananas, mangoes, and avocados to reproduce a specific shade of a Pantone swatch. She then collaborates with photographer Michael Kushner to create appetizing images, which always include a neatly-organized shot of what went into the smoothie.

Via My Modern Met

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