Partially Obscured McDonald’s Golden Arches Photographed Throughout Warsaw By Zuzanna Szarek
While growing up in post-communist Warsaw, photographer Zuzanna Szarek dreamt about the movies, toys, and food produced in America. McDonald’s was one aspect of the culture readily available to Szarek as a child in the 90s, and its Happy Meal toys always provided a rush of excitement. Today Warsaw is undergoing rapid changes, with hip stores and restaurants popping up as fast as its skyscrapers. Although the golden arches of her childhood still remain, they are now blocked by towering buildings and new construction. Continue reading »
New McDonald’s Building In Chicago Draws Comparisons To Apple Stores
Fast-food chain McDonald’s has replaced its iconic restaurant in Chicago with a building by Ross Barney Architects that is “unlike any in the company’s portfolio”. Continue reading »
Photographer Philippe Echaroux Used A McDonald’s Big Mac Box To Create Stunning Portraits
French photographer Philippe Echaroux recently decided to challenge himself in the area of shooting portraits of strangers. Instead of using high-end camera equipment, he decided to use an iPhone and light his subjects using a McDonald’s Big Mac box. Continue reading »
McDonald’s Launches New Clothing Line
McDonald’s is getting into the fashion game. Seriously. Continue reading »
In Italy, McDonald’s Has Unveiled A Nutella Burger
This amazing collaboration, entitled Sweety con Nutella, is intended for the McCafe menu and consists of a fluffy bun filled with Nutella. When two icons of junk food meet, there is no doubt that the fans will fall in ecstasy in front of this new limited edition burger. Continue reading »
McDonald’s Hopes To Unite Nations In Its New Ads For Euro 2016
The UEFA Euro 2016, which kicked off last week in France, has been marred by acts of violence and hooliganism—with repeated clashes between the French police and football fans. In response to these heinous acts, McDonald’s has created a series of ads that hopes to bring football fans together instead. Created with the help of advertising agency BETC, the ads feature football fans holding scarves that support two different countries at the same time. Continue reading »
McDonald’s Introduces Chocolate-Covered French Fries To Japan
Photo: Brian Ashcraft / Kotaku
McDonald’s is attempting to reverse its sagging fortunes in Japan with the launch this week of a new menu item: french fries smothered in chocolate sauce. Continue reading »
This McDonald’s Is Built Into An Old Colonial Home
This is in Freeport, ME, which is the headquarters of LL Bean, and the main street has basically turned into an outlet mall because of it. To keep the image up, the town has strict codes about the appearance of businesses on main street, and McDonald’s sort of one-upped what was asked of them. They also serve lobster rolls. Continue reading »
So In Sweden, McDonald’s Has A Ski-Thru Restaurant
“Lovin’ it” or hatin’ it, McDonald’s is a permanent fixture of the modern high street, king of the highway drive-throughs, pioneer of the fast food take-over. But did you expect it to become a part of your ski run? Continue reading »
McDonald’s Offering Massive 48-McNuggets Bucket in Japan, But True Idol Fans Need to Eat 1,200
On this, a federally-mandated day set aside for unadulterated gluttony, we think that McDonald’s finally may have gone too far. Continue reading »
Clever Redesign Of McDonald’s Takeaway Bag Lets You Eat A Big Mac Without Mess Read
Design student Jessica Stoll, from Arizona State University, has created a packaging redesign concept for McDonald’s Big Mac, which not only looks like a delightful Happy Meal for adults, but also reduces mess when eating on-the-go. Continue reading »
New McDonald’s Dual Lane Drive-Thru Poster Campaign
Leo Burnett London, has created an outdoor print campaign for McDonald’s UK, to promote the roll-out of their dual lane Drive-Thru service. Situated in close proximity to a number of converted restaurants, the posters feature two different vehicles parked side by side to create one amusing visual. Continue reading »
McDonald’s Unveils the Simplest Ads It’s Ever Made
Last summer, #TBWA Paris unveiled a bold campaign for #McDonald’s that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald’s? Not in those ads.)
Now, agency and client are back with a follow-up campaign that, in a way, is even more minimalist. Instead of the actual products, now we get clean, simple drawings of the products—turning them into actual icons. There is a bit more explicit branding on these, though, but it’s still very subtle—a tiny Golden Arches next to the illustrations.
Continue reading »
World’s Biggest McDonald’s Outlet to Open in London
When the Olympic Games begin in London next month, the capital will play host to the fittest, fastest and strongest athletes in the world. But it will also be home to a rather different superlative – the biggest McDonald’s on the planet, right in the middle of the Olympic park. So while the competitors stretch themselves to their very limits, hungry spectators will gorge on tens of thousands of burgers and portions of fries.
An exterior view of the world’s largest McDonald’s restaurant, their flagship outlet in the Olympic Park. (Getty Images) Continue reading »
