McDonald’s Unveils the Simplest Ads It’s Ever Made – Design You Trust

McDonald’s Unveils the Simplest Ads It’s Ever Made

Last summer, #TBWA Paris unveiled a bold campaign for #McDonald’s that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald’s? Not in those ads.)

Now, agency and client are back with a follow-up campaign that, in a way, is even more minimalist. Instead of the actual products, now we get clean, simple drawings of the products—turning them into actual icons. There is a bit more explicit branding on these, though, but it’s still very subtle—a tiny Golden Arches next to the illustrations.

Source: Adweek

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

This Virtual Avatar-Girl Takes Over Instagram Posing As Regular Influencer
Digital Artist Turns Nature’s Images Into Animals
Illustrator Sow Ay Explain What Depression And Anxiety Feels Like Through These Comics
Norwegian Navy Officer And International Heartthrob Bears Striking Resemblance To Thor
Man Finds Mysterious Book That Can Not Be Explained
Artist Shows How Classical Paintings Would Look During Quarantine
Creepy, Funny, and Very Strange: Eddy Stevens' Surreal Portraits
Mo Farah Running Away from Things
German Artist Takes Street Art To Another Level With His 34 ‘Sliced’ Animal
Amazing dynamic projects by Aaron Koblin
The Strikingly Unique And Colorful Art Of Hiroyuki-Mitsume Takahashi
Portfolio of Ben Nathan
Slanted Magazine #18
"Paradise Warfare": The Superb Illustrations of Amin Faramarzian
"Inner Landscape": Geography Of The Soul By Isabella Conti
Wholesome Signs By The Clackamas United Church Of Christ
15 Hilarious Photos That Were Made Instantly Better By Photoshop Masters
An Artist Creates Stunning Fashion Logos Made From Images Of Their Brand Personalities
Someone Created A Funny Guide On How To Recognize Famous Painters And It’s Surprisingly Accurate
Twin Strangers Help Irish Woman Find Identical Stranger From Sweden
George Orwell’s 'Animal Farm' Illustrated By Ralph Steadman
Artist Celebrates Japanese Art And Culture With Strong And Beautiful Women Illustrations
“Jesus Is Everywhere” Project Photoshops Jesus In Everyday Situations
Francesca Lombardi And Giacomo Favilla Present Stunning Doily Masks Portraits