McDonald’s Unveils the Simplest Ads It’s Ever Made


Last summer, #TBWA Paris unveiled a bold campaign for #McDonald’s that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald’s? Not in those ads.)

Now, agency and client are back with a follow-up campaign that, in a way, is even more minimalist. Instead of the actual products, now we get clean, simple drawings of the products—turning them into actual icons. There is a bit more explicit branding on these, though, but it’s still very subtle—a tiny Golden Arches next to the illustrations.








Source: Adweek

(Visited 1 times, 3 visits today)

Leave Your Comment Below

More Inspiring Stories

This Guy Continues To Paint Pop-Culture Characters Into Old Thrift-Store Paintings
"Angelarium": The Superb Digital Surreal & Fantasy Artworks of Peter Mohrbacher
“I Saw A Lady Weighing Her Boob” – Strangest Things Seen Through Home Windows
Top 20 Absolute Worst Things In The World
Australian Artist Illustrates Her Obsession With Plants
17 Hilarious Parenting Comics That Are Your Life
"If Life Was Made On Canvas": Heartwarming Illustrations By Pascal Campion
It’s Not Just Art. It’s Sm(art): Sebastian Pytka Illustrates The Important Problems Of The Modern World
What If Famous Painters Had Their Own Modern Logos
"Sorry, I'm Going to The Party": The Superb 3D Concept Artworks of Sascha Saez
Wow! Santa Hat Brownies!
"The Little Things": A Collection Of Brilliant Illustrations By Tomasz Majewski
Artist Draws Extremely Realistic Drawings Using Only A Pencil
Meet Sara Shakeel, The Original Crystal Artist
Street Art "Surgeon" Cuts Open Cartoon And Media Characters To Reveal Their Anatomy
DHL - Express Delivery Print Campaign
Creative Photo Manipulations Of Animals By Indonesian Digital Artist Aditya Aryanto
Artists Gave Flowers To Irena Sendler, A Polish Nurse That Saved 2,500 Jewish Children During WW2
Dusk Of An Infinite Shade: Fantasy Worlds Of Victor Cloux
Artist Draws Tiny And Intimate Doodles To Prevent Her Anxiety Attacks
"Affected Cities": The Duperb Dark Concept Artworks of Thomas Dubois
"Not Longer Life": 6 Classic Painting Reinterpretations That Reflect On Consumer Society
Artist Austin Light Makes Funny Collages From Boring Stock Photos
Illustrator Yaoyao Ma Van As Perfectly Captures The Happiness Of Living Alone
31-Year-Old Independent, Modern Woman Draws Comics On Her Observations About Society
Fantastic Hyperreal Paintings By Reisha Perlmutter
"The Last Man on Earth": Melancholy Aesthetics in Chilling Photoworks by Jermaine Saunders
South Korean Allustrator Soo Min Kim Creates Stunning Drawings On Starbucks Cups
"Marty In The Movie": Artist Created Hilarious Edits Of Himself In Iconic Movies
This Guy Can’t Stop Photoshopping Animals Into The Most Random Things