Scales Of Perception: “Megalophobia” By Mai Chaya

Scale is a vital component to understanding our world, without it, we exist in the abstract. SoP is an investigation. Through disciplines of art, design, photography, science, technology, landscape and architecture, we hope to understand how scale can not only be emphasized to convey meaning, but be a departure point for creation. Continue reading »

Audi Campaign Illustrates How Using Your Phone Warps Your Perception Of The Road

Saatchi & Saatchi Bulgaria has launched a powerful print campaign for Audi to encourage people to “leave your phone while you drive.” The advertisements aim to pinpoint how using your phone can warp your perception of distances while you’re on the road. Continue reading »

Breathtaking Aerial Photos That Will Alter Your Perception Of Our Planet

The Daily Overview is a project that celebrates our planet and aims to highlight human impact through stunning aerial shots of locations around the globe. Considering that its central focus is on Earth, you might be surprised to learn that the inspiration for this venture initially began in outer space. Founder Benjamin Grant began thinking about this idea when he found out about the “overview effect”, an experience shared by astronauts who have just seen Earth for the first time as a tiny, blue sphere surrounded by darkness.

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Hạlong Bay, located in the Quảng Ninh Province of Vietnam, is a stunningly beautiful destination. Here, towering limestone pillars and tiny islands topped by a rich, green forest rise from the beautiful waters of the Gulf of Tonkin. Halong translates as ‘where the dragon descends into the sea’ and local legend suggests that this seascape was created when a great mountain dragon charged towards the coast, its flailing tail gouging out the valleys and crevasses in its path. Continue reading »

Contrasting Portraits Show How A Smile Can Change Your Perception Of Someone

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Photo by Jay Weinstein

During a trip to Bikaner in India, photographer Jay Weinstein was near a train station when a man on the street caught his eye. Weinstein was keen to photograph the man but stopped short due to the subject’s stern and intimidating façade. After avoiding him and proceeding to capture other subjects, the man called out to Weinstein, saying, “Take my picture too!” Continue reading »