IKEA Pee Ad: Retailer’s Controversy Ad Acts As A Pregnancy Test

Standard pregnancy tests are so 2017 — this year it’s all about weeing on magazine ads to find out if you have a bun in the oven. IKEA’s magazine ad in Sweden is causing a splash thanks to its revolutionary built-in pregnancy test, which expectant mothers can claim for a discount on cribs. The colourful ad idea came from Swedish agency Åkestam Holst, which has held the IKEA account since 2013. Continue reading »

Never-Before-Seen Pictures That Show A Secret Pregnancy Of Movie Icon Marilyn Monroe In 1960

Monroe had wanted a baby more than anything in the world, but that joy was denied her. She had three miscarriages prior to losing this baby, all of which played out in the public eye. Continue reading »

Dad Creates A Springtime Pregnancy Photoshoot Parody

Francisco Pérez, a father-of-two, decided to create a gallery showing the beauty of full-figured dad recreating the whimsical, earth-mother style of traditional maternity shoots. The shoot was also a favour to friend and photographer Martyn Wilkes who was looking for a creative way to showcase his maternity work. Continue reading »

Couple Announces Pregnancy Using Mom’s Body to Create Some Attractive ‘Live’ Scenes

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Simon Schaffrath and his girlfriend Saskia Repp from Frankfurt, Germany are expecting their first child (already named Theodore) in November, and to announce their good news, they decided on an unconventional method, allowing the whole family to get involved. Continue reading »

Mom Illustrates Her Everyday Pregnancy Problems

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Line Severinsen, an illustrator animator and mother of two in Bergen, has a funny series of simple webcomics that share some of the challenges and everyday realities of being an expectant mom. We all know motherhood can be tough, but her comic – Kos og Kaos, or “Cuddles and Chaos” in English – illustrates these struggles in a fun and approachable way. Severinsen started her comic when she was pregnant in 2012, and continued it after a brief hiatus when she was pregnant with her second child (who was born in May of this year). Continue reading »

Funny Pregnancy Sayings That Will Resonate With All Women (And Men)

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Pregnancy is hard and having a sense of humor during that time is harder. But sometimes that’s all you have when you need to get through those long days! Mommie Poppins is a series of sayings by a sassy new mom who has a slightly different take on things women experience during pregnancy. Continue reading »

Pregnancy In Tents Photo Essay

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In this Monday, March 16, 2015 photo, Syrian refugee Samira Helal, 17, who is two months pregnant, poses for a portrait at inside her tent at an informal tented settlement near the Syrian border, on the outskirts of Mafraq, Jordan. Nearly 3.8 million Syrians have fled their country and are now registered as refugees, according to the U.N. Most face increasingly desperate circumstances. (Photo by Muhammed Muheisen/AP Photo)
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Professional Ballerina Documents Her Pregnancy in Photo Series ‘Ballet Beautiful’

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The internet has been quite busy with its share of pregnant women who defy normal conventions of child bearing. These was the woman that lifted weights all throughout her pregnancy, the mother who posted a selfie post childbirth looking none the worse, and now this pretty ballerina. Mary Helen Bowers has been dancing ballet throughout her pregnancy with a grace and agility as if not bearing a child.
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