Red Bull Soapbox Race Speeds into London 2013 – Design You Trust

Red Bull Soapbox Race Speeds into London 2013

Red Bull racers – soapboxes including a Beatles-inspired yellow submarine, a police car and a black cab are taken for a test drive ahead of the Red Bull Soapbox race at Alexandra Palace, London on 14 July. The vehicles, which each took three weeks to make, are made from BMX bicycle wheels and a steel axel steering mechanism. They were customized using plywood, polystyrene and cardboard tubing, and are covered in coloured plastazote foam with details such as number plates and other branding created using vinyl.

After a nine year hiatus, the world’s wackiest road race returns as 70 human-powered soapboxes compete for glory as part of a festival of music and fun. Entrants include a loaf of bread baked to soapbox size, Elvis’ blue suede shoe and a Royal baby carriage. Off the race track, there will be plenty of action to keep the crowds entertained including face painting, ‘people pit-stops’ and live music from DJs.



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