John Hassall’s Brilliant Posters From the Turn of the Century

Meet John Hassall, the undisputed “Poster King” of turn-of-the-century Britain. A pivotal figure in the Golden Age of Illustration, Hassall (1868–1948) transformed the nation’s streets into a vibrant public gallery.

With training from Antwerp and Paris, he unleashed a revolutionary style: clean, bold lines, brilliant flat colors, and a playful sense of humor that instantly captivated the public. His work wasn’t just advertising; it was art for the people—charming, clever, and impossible to ignore. A founder of the legendary London Sketch Club and a mentor to many, his influence shaped the look of an era.

Prepare to be charmed. Here is a curated selection of John Hassall’s most brilliant and iconic poster designs.

h/t: vintag.es