Energy bar Ad: Exact time of airing. » Design You Trust – Design Blog and Community

Energy bar Ad: Exact time of airing.


Released:August 2009
Advertiser:STRAUSS
Brand name:ENERGY BAR
Advertising Agency:SHALMOR AVNON AMICHAY/Y&R
Country:ISRAEL
Category:
Confectionery & snacks
Tags:
Chocolate Bars
Case study

The advert titled Exact time of airing was done by SHALMOR AVNON AMICHAY/Y&R advertising agency for ENERGY BAR (STRAUSS company) in ISRAEL. It was released in the August 2009. Business sector is Confectionery & snacks.
Credits:
Have you ever seen a TV spot that shows its exact time of airing?
And what about a whole TV campaign (150 spots) that does exactly so?
This is the media idea behind the new and innovative Energy bar campaign
launched over the weekend by Shalmor Avnon Amichay/Y&R Interactive.
A special series of 55 synchronized commercials,
each one showing the exact time of airing (e.g.: 20:12, 21:13, 21:45, 22:34, 00:32 etc.),
communicated the concept:
Every Moment, Energy Boost
Chief Creative Director: Gideon Amichay; Executive Creative Director:
Nir Livni; Creative Director: Eylon Goren; Creative: Sagi Blumberg/Yaron Perel;
Account Director: Adam Polachek; Account Supervisor: Dana Cogan; Account Executive: Alon Segal;
Office Producers: Shira Robas/Sigal Nugasi/Marina Akilov;
Planning: Yehoram Davidi/Liron Shecter;
Production Company: Mula; Director: Keren Hahama;
via advertolog.com

Posted by on 08 25 09.   Share post »    Join a conversation below!     Report post »
Processing your request, Please wait....
   

Comments

All the materials on this site are submitted by the readers. All images, unless otherwise noted, were taken from the Internet and are assumed to be in the public domain. In the event that there is still a problem or error with copyrighted material, the break of the copyright is unintentional and noncommercial and the material will be removed immediately upon presented proof. Do not follow this blog if you're under 18/21! Secure protection by Sucuri.
Please, support Design You Trust's favorite radio broadcast - Glitch.fm
Design You Trust by http://designyoutrust.com is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License Permissions beyond the scope of this license may be available at http://creativecommons.org/about/licenses