People invented calendars to watch time.
Though not only people can watch time pass, but also time can watch people pass by…
Challenge
It was necessary to develop a calendar for Rawenstvo company like a special gift for their partners to celebrate its 60-th anniversary. Rawenstvo is one of the leaders in the development of the radio electronic devices and radar systems for Russian Naval Forces and Federal Security Service Customs. It also produces medical facilities for cancer treatment. Rawenstvo doesn’t need advertising but it needs positive image of an intelligent company with a long history and philosophical thinking.
Creative Concept
Radar equipment produced by the company for several decades has helped to see things that are invisible to the naked eye, to make sound decisions, and to stay on the right course. Thus, Company’s philosophy and slogan “A steady course – in any storm” gains the new meaning in Watching Calendar. It is a play of two concepts – “to see” and “to watch”.
Watching Calendar was presented in a special gift bag made of rough cotton fabric.
Client: Rawenstvo
Agency: Graphic design studio by Yurko Gutsulyak
Art director, designer: Yurko Gutsulyak
Illustrator: Tatiana Trikoz
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