Hood by Air Fall / Winter 2013 featuring Asap Rocky

After the release of their collaboration with #BEEN #TRILL just some days ago HBA jumped in my focus again. Straight from Milk Studios the luxury-street designer label presented a range that’s touted to be a breakout moment in its young, emerging history. Starting as an independent graphic T-shirt brand, 24-year-old Founder and FIT-dropout Shayne Oliver has transformed his brainchild to a very modern designer label with the right amount of edge to appeal to the younger audience’s growing appreciation for high-end ready-to-wear clothing infused with streetwear influences. “The concept is all about finding new ways of going through the darkness,” Oliver explained of his fall collection. “It’s inspired by prophets and fetishists, people who push boundaries.” The participation of A$AP Rocky as the model who closes the show will give HBA a huge boost, that’s for sure. See the whole show on whiteliesmag.com
Photo Credits: Highsnobiety.com and Rocky Li of Third Looks

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