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Perhaps, one of the true talents of real visual artists is their ability to discover and reveal new shades, facets, and dimensions of the usual, familiar, and conventional things. Let’s take water for example… One of the most widely-spread substances on Earth every living person deals with every day. However, you will be amazed with the variety of unexpected forms and visual effects, which can be created with or by this chemical substance. Though its structure is defined as simple as H2O in chemistry, a single drop of water, captured by a skillful photographer, can reveal the whole new world of amazing color spectrum and super complex geometrical structures.
Water is usually perceived as a dynamic substance, which rarely stands still in the natural environment. However, human eye cannot catch all the changing nature of water in motion. Happily, the lens of digital cameras can… Even a drop, falling in to a glass of water, captured by a photographer, can be a masterpiece by itself. Indeed, water, whether it is a quiet brook, magnificent iceberg or a powerful mountain waterfall, has always inspired painters and visual art designers. Multiple water and liquid effects are commonly used in advertising materials or web graphics. Some of the visual art works, featuring water, are presented in the showcase below. It is not only a demonstration of highly versatile nature of water – it is also a source of inspiration and new creative ideas.
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Treehotel, a unique new hotel which has transformed the simple treehouse concept from childhood into a destination for design conscious travelers, will be unveiled in Harads, Northern Sweden, on July 17, 2010.
The inspiration for the Treehotel project was borrowed from a documentary film that followed three urban friends who came out to Harads and built a treehouse. That treehouse has been used as a rental unit over the last year and ultimately inspired hotel developers to develop this project.
Came across the story browsing through World Interior Design Network
Hyperrealism is a genre of painting and sculpture resembling a high resolution photograph. Hyperreal paintings and sculptures are not strict interpretations of photographs, nor are they literal illustrations of a particular scene or subject. Instead, they utilize additional, often subtle, pictorial elements to create the illusion of reality. We present below sample work from some of the best hyper-realist painters out there.
Via Recave (Click here for more)
Someone wise once said that a man, who stops advertising to save money, is like a man, who stops the clock to save time… Add to this another conceptual idea, saying that advertisements contain the only truth to be relied on in the newspapers, and you will get a clear understanding why advertising is equally popular among both advertisers and those for whom advertisements are created. However, modern advertising has evolved greatly, adopting its objectives, concepts, and approaches to the new needs of the modern world.
These days advertising industry faces many new challenges, which relate not only to the global financial issues, highly pressing business environment, or severe competition on the market. Now, perhaps, the key question for many advertising agencies is how to find a unique way of attracting people’s attention at least for a few seconds and how to communicate the required marketing message to the audience within such a small period of time. One of the ways to achieve such ambitious aim is to turn your advertisement into a piece of art. Indeed, what can attract our attention if not the things we have never seen before or the new angles we have never watched the usual and familiar things at?
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