Annual Cold-Endurance Festival in Tokyo

1
A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. Pouring cold water on their bodies is believed to purify their souls. (Photo by Eugene Hoshiko/AP Photo)

2
A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

3
Half-naked shrine parishioners using a wooden tub pours cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

4
A shinto priest prays for the shrine parishioners before pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

5
A half-naked shrine parishioner reacts after pouring cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

6
Half-naked shrine parishioners using a wooden tub pours cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

7
One of female shrine parishioners, second left, rub her feet in a cold morning before pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

8
Shrine parishioners run in front of the gate before pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

9
A shrine parishioner using a wooden tub pours cold water onto herself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

10
Half-naked shrine parishioners using a wooden tub pours cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

11
Shrine parishioners perform the ritual ceremony after pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

12
Shrine parishioners using a wooden tub pour cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

If you want more awesome content, subscribe to Design You Trust Facebook page.

More Inspiring Stories

Public Pools Open In New York City For The Summer

Public Pools Open In New York City For The Summer

This Royal Navy Sea King Helicopter Transformed Into Glamping Pod

This Royal Navy Sea King Helicopter Transformed Into Glamping Pod

Olympus Mons - The Largest Volcano in The Solar System

Olympus Mons - The Largest Volcano in The Solar System

These Photos Were Taken At Burning Man Festivals On Three Different Continents Show How Different They Are

These Photos Were Taken At Burning Man Festivals On Three Different Continents Show How Different They Are

Naturally Erupted Elephant Rock In Iceland

Naturally Erupted Elephant Rock In Iceland

After Going Through A Rough Year With Cancer, This Woman Takes Back Her Life By Doing This

After Going Through A Rough Year With Cancer, This Woman Takes Back Her Life By Doing This

Instagram Duo Travels The World Snapping Locations From Their Favourite Series

Instagram Duo Travels The World Snapping Locations From Their Favourite Series

Enchanting Photos From Disneyland’s Opening Day

Enchanting Photos From Disneyland’s Opening Day

There’s An Old Abandoned Theme Park Near Tokyo, And It’s Creepy As Hell

There’s An Old Abandoned Theme Park Near Tokyo, And It’s Creepy As Hell

Is This Terrifying Swing Over a Hawaiian Valley Your Worst Nightmare?

Is This Terrifying Swing Over a Hawaiian Valley Your Worst Nightmare?

New NASA Discovery Reveals Unprecedented Blooms Of Ocean Plant Life Beneath Arctic Ice

New NASA Discovery Reveals Unprecedented Blooms Of Ocean Plant Life Beneath Arctic Ice

Thoughtful Design Of 30 Square Meter Apartment In Tokyo

Thoughtful Design Of 30 Square Meter Apartment In Tokyo

Umbrella Sky in Agueda, Portugal

Umbrella Sky in Agueda, Portugal

Man Quits Job, Sells Everything To Travel With His Rescue Cat Across Australia

Man Quits Job, Sells Everything To Travel With His Rescue Cat Across Australia

From New York To Bangkok: Photos Of Vintage Coca-Cola Signs

From New York To Bangkok: Photos Of Vintage Coca-Cola Signs

This Is Strange But True

This Is Strange But True

Extraordinary Images Of The Costa Concordia Cruise Ship By Jonathan Danko Kielkowski

Extraordinary Images Of The Costa Concordia Cruise Ship By Jonathan Danko Kielkowski

Fukushima: 5 Years After The Tragedy

Fukushima: 5 Years After The Tragedy

This Guy Rates Benches All Around The UK And The Reviews Are Spot-On

This Guy Rates Benches All Around The UK And The Reviews Are Spot-On

Stunning Water, Snow & Ice Winners from the Mobile Photography Awards 2025

Stunning Water, Snow & Ice Winners from the Mobile Photography Awards 2025

Remember When Traveling by Train Was Wonderful in the 1950s

Remember When Traveling by Train Was Wonderful in the 1950s

The other Side of Bengaluru - India’s IT capital

The other Side of Bengaluru - India’s IT capital

Stunning Images From The UK Wildscreen Festival 2016, The Internationally Renowned Festival That Celebrates And Advances The Art Of Natural World Storytelling

Stunning Images From The UK Wildscreen Festival 2016, The Internationally Renowned Festival That Celebrates And Advances The Art Of Natural World Storytelling

The Angel Oak Tree In South Carolina Is Infernally Beautiful

The Angel Oak Tree In South Carolina Is Infernally Beautiful

Beyound The Postmodern Kitch: World’s First Gold-Plated Hotel Opened In Vietnam

Beyound The Postmodern Kitch: World’s First Gold-Plated Hotel Opened In Vietnam

Halloween-Obsessed Couple Build 'Doll Asylum' By Filling Home With Mutilated Toys

Halloween-Obsessed Couple Build 'Doll Asylum' By Filling Home With Mutilated Toys

Harvesting a Tea Plantations in Himalayas

Harvesting a Tea Plantations in Himalayas

These Photos From An Abandoned Doll Factory Will Fuel All Of Your Nightmares

These Photos From An Abandoned Doll Factory Will Fuel All Of Your Nightmares

Yosemite National Park 1960s 1

Amazing Photos of Yosemite National Park in the Late 1960s

600-Year-Old Buddha Emerges From The Lake In China

600-Year-Old Buddha Emerges From The Lake In China