Annual Cold-Endurance Festival in Tokyo

1
A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. Pouring cold water on their bodies is believed to purify their souls. (Photo by Eugene Hoshiko/AP Photo)

2
A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

3
Half-naked shrine parishioners using a wooden tub pours cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

4
A shinto priest prays for the shrine parishioners before pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

5
A half-naked shrine parishioner reacts after pouring cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

6
Half-naked shrine parishioners using a wooden tub pours cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

7
One of female shrine parishioners, second left, rub her feet in a cold morning before pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

8
Shrine parishioners run in front of the gate before pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

9
A shrine parishioner using a wooden tub pours cold water onto herself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

10
Half-naked shrine parishioners using a wooden tub pours cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

11
Shrine parishioners perform the ritual ceremony after pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

12
Shrine parishioners using a wooden tub pour cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

If you want more awesome content, subscribe to Design You Trust Facebook page.

More Inspiring Stories

7th Annual Focus on Nature Photo Contest Winners

This Man Spent 25 Years To Create The ”World Map” On The Banks Of Lake Klejtrup, Denmark

CAP 3000 Disco in Benidorm: The Futuristic Legacy of European Brutalism

The Ice Hotel Opens Its Doors To Reveal This Year's Breathtaking Hand-Carved Suites

Chinese Trend of the Day: It's Totally Cool to Have a Sprout Growing Out of Your Hair

The Finalists Of The 14th Annual Smithsonian Photo Contest

Tons Of Juice Flooded The Streets Of Russian Cities

Glamorous Photos Of Elvis Impersonators At The Elvis Festival

Spectacular Award-Winning Nature Photos From The Tokyo Foto Awards

Avicii Performs at the Austin City Limits Music Festival

Photos Of Tokyo In The 1970s Seen Through The Eyes Of A Canadian Who Moved There At The Time

This Guy Bought A Giant Plastic Godzilla, And Now They Travel Everywhere Together

The Aftermath of a Music Festival

Spectacular Winning Images of The Tokyo International Foto Awards 2020

This Instagram Account Collects The Saddest-Sounding Places On Earth

A Giant Abandoned Stawberry Is Becoming More And More Popular Among Urban Explorers In Poland

He Lives In A Tree, Doesn't Wear Shoes, And Brushes His Teeth With A Pinecone

Adorable 'Little Monks' In Chongqing Go Viral Online

Otagi Nenbutsu-ji Temple: A Secret Garden In Kyoto Features 1200 Stone Sculptures

Incredible Pictures Of A Girl Who Spent The First 10 Years Of Her Life Growing Up In The African Bush

Travel Photographer Proves Dinosaurs Are The Key To Taking The Best Pictures

A Turquoise Lake In Siberia Where People Have Been Taking Selfies Is Actually A Toxic Power Plant's Ash Dump

Spectacular Award-Winning Street and Travel Photographs from the Chromatic Photography Awards

Thousands Ditch Snowsuits For Swimming Cozzies As They Hit The Slopes At 'BoogelWoogel' Russian Ski Festival

Fantastic Wave Rock in Hyden Wildlife Park, Australia

This ‘Swim Reaper’ Instagram Account Is Absolute Gold

An 80-Foot Steel Kraken Will Create An Artificial Coral Reef Near The British Virgin Islands

Thoughtful Design Of 30 Square Meter Apartment In Tokyo

US Salt Flats Speed Week

Couples Can Now Get Married In The Middle Of The Indian Ocean