American Eagle Underwear Had An Increase In Sales. These Unretouched Pics Are Maybe A Clue Why – Design You Trust

American Eagle Underwear Had An Increase In Sales. These Unretouched Pics Are Maybe A Clue Why

1

About a year ago, clothing brand American Eagle‘s underwear line, Aerie, stopped retouching photos of their models. As their CEO Jennifer Foyle said in a statement in 2014, “There is no need to retouch beauty.” The results were beautiful.

2

Yes, some of these models have what the mainstream already traditionally thinks of as “great” bodies. But for some reason, the usual practice is to airbrush and retouch even THAT.

3

These photos show that there’s no such thing as a “perfect” body; ALL bodies have moments of #realness. And there’s nothing wrong with showing that. That’s what I love about them and what I love about this campaign.

4

And to their credit, in case the model bodies don’t do it for you, the brand has also posted photos of non-model, everyday women using the hashtag #RealAerie to spotlight the glory that is the unretouched photo on all types of shapes and sizes.

5
6
7
8
9
10
11
12
13
14
15
16
17
Via Upworthy

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

A Look Back On the French Capital Nearly 100 Years Ago Through The Lens Of Photographer Jean Pierre Yves-Petit
Winners & Merit Awards Of AAP Magazine’s B&W Photography Contest
Ubi-Camera Let’s You Take Photos With Your Hands
Photoshoot Imagines The Little Mermaid's Wedding In Real Life
Star Wars Toy Photography Through The Lens Of A U.S. Marine
Photography Works by Sarah Sitkin
Stunning Snapshots of America in Crisis in the 1970s
God Save the Queen: Amazing Photos of Manchester Punks in the 1980s
"A Journey Guided By The Elements:" Surrealistic Reality In Photographs By Benjamin Everett
Tenement Kids And The City – Glasgow In 1975
These Russian Social Media Profile Pictures Will Blow Your Mind With Photoshop Magic
Retro Photos In WTF Style
The British And Irish Association Of Zoos And Aquariums Has Announced The Winning Images In Its Annual Photography Competition
The Superb Black And White Abstract Beauty And Street Photo Artworks By Olivier Mayhall
Award-Winning Shots From The 2012 Underwater Photo Contest
Mock Rock: When Actors Play Pop Stars
Photo of the Day: A Leopard Walks With Its Head Stuck
Photographer Reveals the Beauty of Female Body in Minimalistic Monochrome Photographs
Beautiful Vintage Color Photos of Holidaymakers at Southend-on-Sea in 1953
"Below Zero": French Photographer Christophe Jacrot Captures Russian City Of Norilsk Covered In A Snow Blizzard
Vivian Maier: Lost Photographs Of 1950s New York
Powerful Photos Document Poor Housing Conditions And The Lives Of People Living In Slums In Glasgow In The Early 1970s
Yakuza
Photographer Paul Huf Captured Amazing Fashion Photoshoot In The Soviet Union In 1965