This Art Director Beautifully Redesigns Homeless People’s Signs – Design You Trust

This Art Director Beautifully Redesigns Homeless People’s Signs


America’s homeless face myriad challenges, from mental illness to problems with addiction and substance abuse to amateur typography. The last of those is something that a Chicago art director is trying to address through a project called The Urban Type Experiment.

h/t: adweek, designtaxi


“As an art director it’s my job to grab people’s attention with great design every day. So I set out to see if great design could have an impact on people in the most ignored platform,” the site says.


Basically, the art director makes the acquaintance of a new homeless person every week, re-letters his or her signage, then checks back to see if the efforts helped at all. The site is pretty honest about how helpful the work has or hasn’t been, which makes it seem less like a roundabout self-promotion tactic and more like genuine outreach.


If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Russian Designers Make The First DIY Anti-Coronavirus Cardboard Mask With A Replaceable Filter
This 81-Year-Old Babushka Is Taking Embroidery To A New Level
How People Look After 1, 2 & 3 Glasses Of Wine
Molten Glass Is Hand Blown Into These Wood Pieces To Make Contemporary Sculptures
Pixiride - a New Way to Inspire
Made by Bees: Slovak Artist Uses Honeybees to Sculpt a Wax Bust of Nefertiti
Artist Tom Galle Makes Weapons Out Of Corporate Logos
Dayalets’ Hellish Vitamin Mascots Intended to Promote a Healthy Diet From the 1950s
From Amazing To Downright Scary, These 69 Design Decisions In Soviet Apartment Buildings In Lithuania Are Far From Boring
French Artists And Nike Have Redesigned The Paris Duperré Basketball Court
“Ugly Design” Instagram Account Shows Horrible Crimes Against Design
This Mini Furniture Is Designed Just For Cats
Bizarre Apex Predator Shoes Get A Full Tooth Implant For Soles
This Is The Most Mind-Blowing Newspaper Ad You Have Ever Seen
India To Use 3D Paintings As Speed Breakers To Slow Down Dangerous Drivers
Canadian Kids Are Tying Coats To Street Poles To Keep Homeless Warm This Winter
Beautifully Detailed Architecture Rings Feature Miniature Versions Of City Skylines
Throne of Kings: The Art of War Chess
The Pysanka — Ukrainian Easter Eggs with Strength
An Artist Creates Incredible Growing Plants From PET Bottles
This Artist Creates Stunning Products Made Out Of Bicycle Air Chambers
This Super Tiny Cabin Lets People Sleep In The Mountains Under The Stars
World Beard and Moustache Championships
Anatomical Balloon Dog And Rubber Ducky Models By Jason Freeny